Beyonce puts on an eye-popping display to plug Ivy Park x Adidas' collection [photos]

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After weeks of promotion, her Icy Park collection is finally set for release this weekend.

And Beyonce is doing all she can to promote the range including ditching her shirt.

The 39-year-old megastar put on quite the eye-popping display while promoting her latest Ivy Park x Adidas collection on Instagram on Thursday night.

She captioned the image to her 165million followers: 'ICY PARK TOMORROW FEB 19 adidas.com FEB 20 select stores globally #adidasxIVYPARK #IV