FC Seoul insisted they were "premium mannequins" rather than s.e.x dolls - but did admit they came from a supplier that produces s.e.x toys.
And some of the dolls were holding signs advertising s.e.x websites - despite p.o.r.n.ography being banned in South Korea.
On Sunday, FC Seoul played their first home match of the K League season.
The ground was empty - one of many measures designed to prevent a Covid-19 outbreak.
So before the match, a company called Dalcom offered to fill some of the empty seats, and the club agreed. In total, there were 30 mannequins - 25 of them female, and five of them male.
However, fans watching online noticed that some of the mannequins looked more like s.e.x dolls - leading to the club apologising on Instagram and Facebook.
Club official Lee Ji-hoon told the BBC it didn't do a background check on Dalcom, and didn't realise their line of work.
But the club said that Dalcom insisted the dolls were merely "premium mannequins", rather than anything more x-rated.
Mr Lee admitted he thought the dolls looked "very human" - but said it didn't even enter his mind that they could be s.e.x toys.
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